For what value of $p$ the following set of equations will have no solution? $\begin{array}{r}

2 x+3 y=5 \\

3 x+p y=10

\end{array}$

For what value of $p$ the following set of equations will have no solution? $\begin{array}{r}

2 x+3 y=5 \\

3 x+p y=10

\end{array}$

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