For what value of $p$ the following set of equations will have no solution? $\begin{array}{r}
2 x+3 y=5 \\
3 x+p y=10
\end{array}$
For what value of $p$ the following set of equations will have no solution? $\begin{array}{r}
2 x+3 y=5 \\
3 x+p y=10
\end{array}$