Updated On May 15, 2024

By SaraNextGen

Customer Data Platform Market Research Report

Global Customer Data Platform Market size, market analysis, Market Revenue, trends, Regional Outlook, competition and growth opportunities till 2027.

• Customer Data Platform Market:

• The GMI Research expects the customer data platform market to expand at a significant rate. From a regional perspective, North America is predicted to dominate the market owing to the increasing amount of data across verticals, growing use of big data technology, and the rising investments by organizations in data analytics.

• Customer Data Platform Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis) Key Drivers

• The growing expenditure on advertising, the drastically changing landscape of customer intelligence, the growing customer channels, and marketing activities by enterprises are the major factors driving the growth of the global customer data platform market size during the forecast period. In a competitive business landscape, marketers give profitable and engaging customer experiences through personalized interactions and communications. In addition to this, businesses are emphasizing on optimization of marketing program performance, which has the capability to decrease operational cost. Customer data platform aids marketers in reducing costs through fined-tuned operations depending on deeper customer understanding. CDP allows marketers to personalize the customer experience and decline various customer interaction needed to drive results. The software can be utilized to access cross-channel data at the customer level and offer true values to marketing activities. This factor has helped monetize the customer data platform and saves money for a business by enhancing operational efficiency and effectiveness, thus bolstering the growth of the customer data platform market share in terms of revenue around the world.

• Deployment Segment Drivers

• Based on deployment, the market is segmented into on-premises and cloud. The cloud segment is expected to increase at a higher CAGR during the forecast period due to various benefits such as flexibility, scalability, cost-effectiveness, agility, and ease in maintenance of generated data. Organizations globally are choosing to adopt cloud-based CDP solutions, as these solutions help their regional, cross-regional, cross-country data recovery strategies, and allow companies to confirm resiliency in case of disaster. Additionally, players or vendors in the market prefer providing cloud-based CDP solutions to efficiently increase profits and automate the equipment maintenance process.

• Customer Data Platform Market’s leading Manufacturers:

• Microsoft Corporation

• Oracle Corporation

• SAP SE

• Adobe Inc

• com Inc

• SAS Inc

• Teradata Corporation

• Dun & Bradstreet Corporation

• Leadspace

• Zylotech

• Customer Data Platform Market Segmentation: Segmentation by Component:

• Platform

• Services

• Segmentation by Deployment Mode:

• On-Premises

• Cloud

• Segmentation by Organization Size:

• Large Enterprises

• Small and Medium-Sized Enterprises (SMEs)

• Segmentation by Application:

• Personalized Recommendations

• Predictive Analytics

• Marketing Data Segmentation

• Customer Retention and Engagement

• Security Management

• Others (Data Enrichment and Data Monetization)

• Segmentation by Industry:

• Banking, Financial Services & Insurance (BFSI)

• Retail & eCommerce

• Media & Entertainment

• Travel & Hospitality

• Telecom & Information Technology (IT)

• Healthcare

• Others (Automobile, Government and Education)

• Segmentation by Capability:

• Open Access

• Real-time Analytics

• Audience Management

• Identity Management

• Segmentation by Region:

• North America

  • United States of America

  • Canada

• Asia Pacific

  • China

  • Japan

  • India

  • Rest of APAC

• Europe

  • United Kingdom

  • Germany

  • France

  • Spain

  • Rest of Europe

• RoW

  • Brazil

  • South Africa

  • Saudi Arabia

  • UAE

  • Rest of the world (remaining countries of the LAMEA region)