Updated On May 15, 2024

By SaraNextGen

Why your e-commerce website should have a blog?

With a decade of Industry experience, B2C Info Solutions is engaged in designing & developing end-to-end Web and E-commerce solutions making its headway in helping global entrepreneurs to transform their brands online. We design secured, impeccable and flawless tailor-made websites for global promotion of your products and services.

• If you have an online business then you must be wondering is it a feasible idea to have its own blog or not? But as a responsive e-commerce website design company in Singapore let us inform you that you must add a blog section not just to increase your customer reach but to increase their engagement and enlighten them with all the latest trends in the industry. 

• Even the prime goal of adding a blog section is just to increase traffic but there are many benefits that you can avail yourself along with efficient web design Singapore. 

• Let’s start

• # Search Engine Optimization 

• As we mentioned above the sole objective of starting a blog is to drive traffic to your website and a blog is the most effective way to do it and that without paying much. Adding a blog section will drastically increase the content volume on your website. The more content website will have there would be more indexes and there would increase prospects of reaching potential customers to your website. For best results, infuse your blog posts with all the trending keywords. 

• # Brands as you as an Industry expert

• Many e-commerce websites use blogs as a tool of branding as they are industry experts. Your blog can contain vital tips that your target audience is searching for tutorials and all the latest industry news. While you can add blog posts that contain sales information, for branding purposes, focusing more on adding value to the customers. 

• #Engages your Customers

• Instead of just focusing on sales you can use the blog to engage your target audience. This can be achieved in a variety of ways like storytelling or adding relevant photos and videos. For instance, if you sell puppies then you can add funny GIFs or short videos that will drive customers to extend their time on the website. 

• # Perfect place for big announcements

• Even if you are using email marketing for your announcements or having an area on your e-commerce website where you share all the latest happenings and announcements, your blog would be a perfect place to learn about all the news and updates. This could be anything from new products to FAQs, seasonal promotions, or anything that your company likes to share. 

• #Boosts your Conversion Rates

• Your e-commerce blog will not boost visitors but it will increase the conversion rates too. Your blog will make your customers feel more credible and relatable, which will provide new clients a sense of confidence in their purchases. 

• #Builds Brand Loyalty

• You may have the best products in the market but if you don’t have brand loyalty then you would not able to retain your loyal customers. As an online business trader, you must a find way to build brand loyalty.

• However, your blog will not directly build brand loyalty but it plays a key role in the process. As long as your content is informative and engaging it will help to build loyalty to an extent. Don’t forget to add community or society in your blog posts do remember people love to connect with those who work for the upliftment of others. 

• #assists your social media marketing work

• Each blog has its own unique URL that can you add to your social media posts and link back to in your other online marketing efforts. You can add buttons to “like” and “share” which is part of expanding your reach on social platforms.