Updated On May 15, 2024

By SaraNextGen

How email marketing is beneficial for Startups

There is a lot of debate around whether email marketing works or not. Here I have discussed how email marketing is beneficial for startups and why they should opt for bulk email services.

• You don’t need a big Pocket

• Marketing the product/service with social media or paid ads can be difficult for startups as it

• will cost them a lot in hiring a marketing agency or in-house digital marketing team. Email

• marketing is the cheapest option available if we compare it with any other digital marketing

• medium. There are many bulk email service provider present in the market which let you send

• 10,000 emails for just $10. You may use your existing customer database with another

• database if you are purchasing one for using them in email marketing. Just make sure you don’t

• spam users by continually sending them irrelevant emails.

• Email Marketing’s ROI is Better

• Many big advertising agencies and email marketing companies have concluded in their analysis

• that email marketing is able to bring higher ROI than any other marketing channel. But it also

• has to be done in an appropriate way in order to gain that Return on Investment.

• Ï 73% of millennials prefer email over anything for receiving business communication.

• Ï B2B email campaigns receive higher reach, opens and clicks.

• Ï Email marketing can be used to generate leads, increase traffic and brand awareness.

• Because of the above reasons, email marketing is able to yield a higher return on investment.

• You Have Full Control

• In email marketing, if you have a good database that is gathered through your customers and

• with efforts in collecting the email from users then you can yield great benefits from that

• database. Be it social media or paid ads you will have to invest in to make your message reach

• the user every time. But that is not with email marketing, if you have a good IP and database

• you can reach your user whenever you want. You can upsell them, send announcements of

• new product launches and new season offers. You will not need to spend every time to send

• your message to the same user you have reached before.

• Increases Brand Recall Value

• Due to Gmail’s strict email filtration, it has became difficult to make your email reach to the

• users inbox. Brands whose emails successfully reach to the inbox are able to increase their

• brand recall value in their audience’s mind. Though it’s difficult to make your emails land in the

• inbox, if you are able to do so, people are gonna know know your brand and would result in

• building a strong brand in the market. What is your email content, words you are using in the

• subject and how is your IP’s reputation all this contributes to weather your email will reach the

• inbox or not.

• Useful Part of The Funnel

• Emails can play an important role in making your prospect reach the end of the funnel.

• Startups can use the emails they are receiving from form submissions to send them offers or

• announcement emails. This can lead to increase in sales and eventually higher return on

• investment on your email marketing efforts. Emails marketing can be a useful resource for B2B

• companies to convert their prospects as people have a serious buying or action taking intnet

• when they are using their email service provider.