Text Book Back Questions and Answers - Chapter 15 Recent Trends in Marketing 12th Commerce Guide Samacheer Kalvi Solutions - SaraNextGen [2024-2025]

Updated By SaraNextGen

On April 24, 2024, 11:35 AM

Samacheer Kalvi 12th Commerce Solutions Chapter 15 Recent Trends in Marketing - Text Book Back Questions and Answers

I. Choose the Correct Answer

Question 1.
Selling goods / services through internet is ________
(a) Green marketing
(b) E-business
(c) Social marketing
(d) Meta marketing
Answer:
(b) E-business

Question 2.
Which is gateway to internet?
(a) Portal
(b) CPU
(c) Modem
(d) Webnaire
Answer:
(c) Modem

Question 3.
Which one represents a cluster of manufacturers, content providers and online retailers organised around an activity?
(a) Virtual mall
(b) Association
(c) Metomediary
(d) Portal
Answer:
(c) Metomediary

Question 4.
Social marketing deals with:
(a) Society
(b) Social Class
(c) Social change
(d) Social evil
Answer:
(c) Social change

Question 5.
Effective use of Social media marketing increase conversion rates of ________
(a) Customer to buyers
(b) Retailer to customers
(c) One buyer to another buyers
(d) Direct contact of marketer
Answer:
(a) Customer to buyers

Question 6.
A company’s products and prices is visually represented by ________
(a) Shopping cart
(b) Web portal
(c) Electronic catalogue
(d) Revenue model
Answer:
(c) Electronic catalogue

Question 7.
Green Shelter concept was introduced by group:
(a) ACME
(b) Tata
(c) Reliance
(d) ICI
Answer:
(a) ACME

Question 8.
Pure play retailers are called ________
(a) Market creators
(b) Transaction brokers
(c) Merchants
(d) Agents
Answer:
(b) Transaction brokers

II. Very Short Answer Questions

Question 1.
What is E-business?
Answer:
“E-Business” [Electronic business ] is done through web, Internet, Extranets or some of the combination thereof to conduct business.

Question 2.
What is green marketing?
Answer:
Green marketing involves developing and promoting products and services which satisfy customers’ wants and needs for quality, performance, affordable pricing and convenience – all without causing a detrimental impact on the environment.

Question 3.
What is service marketing?
Answer:

•  Service marketing is a specialized branch of marketing
•  A service is any activity or benefit that one party can offer to another
•  Essentially it should be intangible
•  [eg] Banking, Insurance Transport etc.

Question 4.
Define E-Marketing,
Answer:
“E-Marketing is achieving marketing objectives through the use of digital technologies like the Internet, world wide web, e-mail, wireless media, and management of digital customer data and electronic customer management systems.

Question 5.
What is E-Tailing?
Answer:

• E-Tailing or Electronic retailing refers to the selling of goods and services through a shopping website [internet] or through a virtual store to the ultimate consumer.
• E-Tailing is a Business to consumer [B2C] transaction model.
• It is also called “Online Retailing”.

Question 6.
What is Social marketing?
Answer:
Social marketing is a new marketing tool. It is the systematic application of marketing philosophy and techniques to achieve specific behavioural goals which ensure social good. For example- not to smoke in public areas.

III. Short Answer Questions

Question 1.
What are B2B and B2C type of E-Commerce?
Answer:
B2B is an online business model that facilitates online sales transactions between two businesses. E-tailing is a business to consumer (B2C) transaction model. E-tailing is also called online retailing.

Question 2.
Explain the importance of social marketing.
Answer:
The primary aim of social marketing is ‘social good’ such as anti-tobacco, anti-drug, anti-pollution, anti-dowry, road safety, protection of girl child, against the use of plastic bags. Social marketing promotes the consumption of socially desirable products and develops health consciousness. It helps to eradicate social evils that affect society and quality of life.

Question 3.
Discuss the objectives of E-Marketing.
Answer:
The following are the objectives of E-Marketing:

1. Expansion of market share

2. Reduction of distribution and promotional expenses

3. Achieving higher brand awareness

4. Strengthening database

Question 4.
Elucidate how E-Commerce differs from E-Business.
Answer:
E-commerce simply refers to the buying and selling of products and services through online but E-business goes a way beyond the simple buying and selling, of goods and service and much wider range of business processes, such as supply chain management, electronic order processing and customer relationship management.

Question 5.
Explain in detail Niche marketing.
Answer:
It is found by the company, by identifying the need of customers which are not served or under served by the competitors. The company which identified niche market develops solution to satisfy the needs of niche market. A niche market does not mean a small market, but it involves specific target audience with a specialized offering.

IV. Long Answer Questions

Question 1.
Explain in detail how traditional marketing differs from E-marketing.
Answer:
Differences between E-marketing and traditional marketing:

Question 2.
Explain the advantages and disadvantages of E-tailing.
Answer:
Advantages:
Any time market [ATM]

• It provides 21 hours and 7 days 24×7 service to its users
• A consumer can shop or order the product anytime from anywhere.

Direct contact

• Goods are sold to consumers directly.
• It cuts down substantially the intermediation cost.
• Thus the price is cheaper.

Can buy:
Customers can buy whatever they want or need just by browsing the various sites.

Dis Advantages:
Highly Expensive:
It requires a strong online advertising campaign for which a company has to spend a large amount.

Not suitable:
It is not suitable for small-sized concerns.

Question 3.
Describe the various strategies pursued in recent day’s marketers.
Answer:
The market scenario in the world today is changing very rapidly.
Strategies of Recent Marketers:

1. Due to the development in information technology, transportation, liberalisation, their buying habits are varying.

2. In the globalised business environment, the marketer must move goods faster and quicker to satisfy the needs of the customer.

3. It is possible to carryout all the business transactions over an electronic network.

4. They use a variety of tools like computers, laptops, tablet or android phone devices to access different websites.

Question 4.
Compare the concept of social marketing with service marketing.
Answer:
1. Social marketing:
Social marketing is a new marketing tool. It is the systematic application of marketing philosophy to achieve social good. The primary aim of social marketing is ‘social good’ such as anti-tobacco, anti-drug, anti pollution, anti-dowry, road safety, protection of girl child.

2. Service marketing:
A service is any activity or benefit that one party can offer to another which is essentially intangible. Service marketing is a specialized branch of marketing. Service marketing denotes the process of selling service goods like telecommunication, banking, insurance, car rentals, healthcare, tourism and repairs.

Question 5.
Discuss any two new methods of marketing with its advantages.
Answer:

Rural marketing:

• It is a process of developing, pricing, promoting, and distributing rural specific goods and services leading to a derived exchange with rural customers to satisfy their needs and wants.

advantages:

• It has got a lot of untapped improvement in infrastructure.
• It is supposed to open great opportunities for the rural market.
• Now it is a two-way process, there is an inflow of products for production and outflow of product to urban areas.

Commodity Exchanges:
It is an organized and regulated market that facilitates the purchase and sale of contracts whose values are tied up to the price of commodities.

Advantages:

• Buyers agree to accept the delivery.
• Sellers agree to deliver the delivery.

Additional Questions and Answers

I. Choose the Correct Answer

Question 1.
Which one of the following is not correctly matched?

Answer:
(d) Social Marketing (iv) Online retailing

Question 2.
All the business transactions carried out through the internet and other online tools are called ……..
a) E-Commerce
b) E-Business
c) E-Tailing
d) E-Marketing
Answer:
a) E-Business