Read the case let carefully and answer the question that follow The big and colourful company You are running ‘big and colourful (B & C)’ company that sells books to customers through three retail formats. (i). You can buy books from bookstores (ii). You can buy books from supermarket (iii). You can order books over the internet (online) Your manager has an interesting way of classifying expenses. Some of the expenses are classified in terms of size; big, small and medium and others are classified in terms of colours, red yellow, green, violet. The company has a history of categorising overall costs into initial costs and additional costs. Additional costs are equal to the sum of big, small and medium expenses. There are two types of margins, contribution (sales minus initial costs) and profit(contribution minus additional costs). Given below is the data about the sales and costs of B & C.
Each of big, small and medium cost is categorised by the manager into red, green and violet costs. Breakdown of the additional costs under these headings is shown in the table below
Red, yellow, green and violet costs are allocated to different retail formats. These costs are apportioned in the ratio of numbers of units consumed by each retail format. The number of units consumed by each format is given in the table below
What is the profit/loss from online sales? |
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(a) |
0 |
(b) |
−310 |
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(c) |
20 |
(d) |
450 |
Read the case let carefully and answer the question that follow The big and colourful company You are running ‘big and colourful (B & C)’ company that sells books to customers through three retail formats. (i). You can buy books from bookstores (ii). You can buy books from supermarket (iii). You can order books over the internet (online) Your manager has an interesting way of classifying expenses. Some of the expenses are classified in terms of size; big, small and medium and others are classified in terms of colours, red yellow, green, violet. The company has a history of categorising overall costs into initial costs and additional costs. Additional costs are equal to the sum of big, small and medium expenses. There are two types of margins, contribution (sales minus initial costs) and profit(contribution minus additional costs). Given below is the data about the sales and costs of B & C.
Each of big, small and medium cost is categorised by the manager into red, green and violet costs. Breakdown of the additional costs under these headings is shown in the table below
Red, yellow, green and violet costs are allocated to different retail formats. These costs are apportioned in the ratio of numbers of units consumed by each retail format. The number of units consumed by each format is given in the table below
What is the profit/loss from online sales? |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
(a) |
0 |
(b) |
−310 |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
(c) |
20 |
(d) |
450 |
Contribution of total online store for 50%
Total online contribution = 21000/2 = 10500
Additional cost for red/unit = 5500/275 = 20
Additional cost for yellow/unit = 3100/100 = 31
Additional cost for green/unit = 4800/80 = 60
Additional cost for violet/unit = 2400/80 = 30
Total additional costs for online = 200×20+50×31+50×60+50×30
= 10050
Profit = 10500−10050 = 450.