Intercontinental business manufacturing (IBM) was doing a roaring business. Demand of the products was high and supply of raw-material was abundant. IBM was manufacturing 3 different products. Some customers bought 2 types of products and some bought only one. The 3 products were ‘quickie-quick’, ‘run-of-the-mill’ and ‘maxi-max’. customers were not complaining loudly Rohan, the product manager, was confused. Demand for ‘quickie-quick’ was increasing. Raw material suppliers wanted to supply lower quality at cheaper price. It was profitable for the company to increase production. Quality department was not happy with the product. Rohan meet Raj, the CEO, who as, always wanted higher profits. He said that IBM will setup a committee for improving the quality.     Raj setup a brand committee comprising a few selected managers, headed by Robert. The committee proposed to recruit a new brand manager for improving brand image of the products. It agreed with Raj that the company should increase the price. Rihaan singh, head of sales, was confused because he realised that customers were miffed with ‘run-of-the-mill’ and ‘maxi-max’. What should Rihaan singh do? (a) launch one more product to increase sales (b) stop production of quickie-quick (c) send an anonymous e-mail to all the employees highlighting customer dissatisfaction (d) conduct a research study to find put the reason for customers dissatisfaction

Question ID - 53365 | SaraNextGen Top Answer

Intercontinental business manufacturing (IBM) was doing a roaring business. Demand of the products was high and supply of raw-material was abundant. IBM was manufacturing 3 different products. Some customers bought 2 types of products and some bought only one. The 3 products were ‘quickie-quick’, ‘run-of-the-mill’ and ‘maxi-max’. customers were not complaining loudly Rohan, the product manager, was confused. Demand for ‘quickie-quick’ was increasing. Raw material suppliers wanted to supply lower quality at cheaper price. It was profitable for the company to increase production. Quality department was not happy with the product. Rohan meet Raj, the CEO, who as, always wanted higher profits. He said that IBM will setup a committee for improving the quality.     Raj setup a brand committee comprising a few selected managers, headed by Robert. The committee proposed to recruit a new brand manager for improving brand image of the products. It agreed with Raj that the company should increase the price. Rihaan singh, head of sales, was confused because he realised that customers were miffed with ‘run-of-the-mill’ and ‘maxi-max’. What should Rihaan singh do? (a) launch one more product to increase sales (b) stop production of quickie-quick (c) send an anonymous e-mail to all the employees highlighting customer dissatisfaction (d) conduct a research study to find put the reason for customers dissatisfaction